Promoting Solo Ads

How did I miss this? I’ve been involved with internet marketing for quite some time, but never heard of promoting a product with solo ads until I joined 5FigureDay. In the past I’ve never really had enough money to put together a good campaign of paid advertising, so I relied on the free stuff which of course doomed me to failure. Now I find out about solo ads that are not only affordable, but also a very effective way to start marketing products online. So what exactly is a “solo ad”? A solo ad is simply submitting an email to someone who has a mailing list who then sends it to his or her subscribers for a fee.  

I’ve done some shopping and it’s possible to run a solo ad for as little as $5 or $10. Most people who provide this service will charge you from 40 to 50 cents per click and may even guarantee a minimum number of clicks. There are several sites online that provide a list of sources for you to choose from when selecting a service. Be sure to check if they have recently run a campaign for your product so you don’t end up duplicating someone else’s marketing efforts. Also check for reviews to see that others are happy with their campaigns.

Being the cheap bastard that I am I paid $5 for a solo ad through Fiverr.com, a company known for providing a host of services for just five bucks. “You get what you pay for” they say, but I still wanted to see if a $5 ad would be worth the bother. If it wasn’t, then I’d only be out five dollars. I paid for an ad on a Wednesday, hoping that it would run on Thursday because Friday isn’t a good day for ads. The results? I got an email from my tracking service telling me I had to upgrade my tracker so it could handle over 100 clicks! I’ve had over 4200 clicks so far. I was amazed. So you can get traffic for a song. However, how many will turn into leads and sales?

I haven’t tried a $10 ad or a more standard service yet, so the jury is still out on those for now. The bottom line is that you have to test and track any method of promoting you do to get the word out about your product. Solo ads are just one way to do that and also a good place to start.