Promoting Solo Ads

How did I miss this? I’ve been involved with internet marketing for quite some time, but never heard of promoting a product with solo ads until I joined 5FigureDay. In the past I’ve never really had enough money to put together a good campaign of paid advertising, so I relied on the free stuff which of course doomed me to failure. Now I find out about solo ads that are not only affordable, but also a very effective way to start marketing products online. So what exactly is a “solo ad”? A solo ad is simply submitting an email to someone who has a mailing list who then sends it to his or her subscribers for a fee.  

I’ve done some shopping and it’s possible to run a solo ad for as little as $5 or $10. Most people who provide this service will charge you from 40 to 50 cents per click and may even guarantee a minimum number of clicks. There are several sites online that provide a list of sources for you to choose from when selecting a service. Be sure to check if they have recently run a campaign for your product so you don’t end up duplicating someone else’s marketing efforts. Also check for reviews to see that others are happy with their campaigns.

Being the cheap bastard that I am I paid $5 for a solo ad through Fiverr.com, a company known for providing a host of services for just five bucks. “You get what you pay for” they say, but I still wanted to see if a $5 ad would be worth the bother. If it wasn’t, then I’d only be out five dollars. I paid for an ad on a Wednesday, hoping that it would run on Thursday because Friday isn’t a good day for ads. The results? I got an email from my tracking service telling me I had to upgrade my tracker so it could handle over 100 clicks! I’ve had over 4200 clicks so far. I was amazed. So you can get traffic for a song. However, how many will turn into leads and sales?

I haven’t tried a $10 ad or a more standard service yet, so the jury is still out on those for now. The bottom line is that you have to test and track any method of promoting you do to get the word out about your product. Solo ads are just one way to do that and also a good place to start. 

Building An Email List

It’s been a long time between posts, over three years. Since my last post I’ve seen a series of failures that have almost brought me to the point of quitting my dream of succeeding online. I’ve never stopped trying, despite thousands of wasted dollars and years of my life. Recently I’ve run across some information that reconfirmed something that I’d learned from several sources during my travels along the Information Super Highway: “The Money Is In The List”. I never really tried to build an email list that I could consistently market to, probably because it would require an autoresponder to manage it and that costs money. That was me. More worried about the cost instead of the benefit.

Recently I subscribed to a system called 5FigureDay for the astronomical cost of one dollar for the first month. In just a few days I absorbed a wealth of information on marketing and building an email list. I was blown away to find out that the value of just one email subscriber is considered to be $1 per month. That’s the industry average. It can range from 50 cents up to $2 depending on the quality of the list and the products marketed to it, but overall the average is about a buck. That means a list of 500 can be worth $500 a month to me if I use it wisely. So I’ve started building my own list and got my first subscriber yesterday. The 5FD system leverages the efforts of those in my list if they decide to join 5FD and start promoting it. Not only do they add subscribers to their list, but to mine as well! My list gets built by my efforts as well as the efforts of others automatically. Once I reach the 500 level I’ll start doing something called “Ad Swaps” which will allow me to multiply my list several times and make it even more valuable, but that’s for another post. I still have 499 to go!