The Coolest Check On The Internet

The other day I was scanning some Safelist ads to gain credits when I ran across a great way to capture leads in the future. The ad was for Global Domains International (I have to give them credit) and the first page showed a paycheck. On the check there were two open fields that need to be filled in, one for a first name and the other for a last name. To move on to the next page you had to fill in the blanks and the payout figure was something like “Unlimited”. Then you are taken for a ride in a Ferrari! The destination: Corporate headquarters for a little conference session. This was all so cool. It kind of fulfilled the old saying, “Writing your own check.”

I couldn’t help thinking about that check though. Obviously it was a great hook to get people to sign in and move forward. However, I thought they missed a great opportunity to capture more information in order to try and sell me or someone else again. They didn’t get an email address or even a zip code. Maybe they thought it would be too much to ask and it would have lost some people. The way I see it, once you have them get some way to contact them again and sell them until they buy or drop dead! The check concept is an interesting idea and I’m sure it could be tweaked to get some contact info while still keeping the visitor interested enough to continue. I sent GDI an email complimenting them on the ad, but they haven’t responded yet. If they do maybe they will tell me who did the ad for them and I can get an ad like that for my websites.